Anything that is posted to the internet has the potential to be stolen and shared with others. For business owners, this means any content they publish could be taken and given away, cutting into their profits or damaging their brand. Business owners need to be concerned with stopping this to ensure it doesn’t damage their business and their profits.
What Can be Stolen and Shared?
Any online content can be stolen and shared. This includes blog articles, content from the website, or even e-books the business produces for their customers. It doesn’t matter what industry they’re in or what type of content they have online, it can be stolen and given away or sold from another website instead of people going to the business to purchase it. It can also be stolen and used to damage the reputation of the business.
Why Should Businesses Care?
Even if they haven’t noticed any piracy that’s impacting their business, there is a chance they are missing out on sales because their items are given away, sold elsewhere, or because their reputation is being damaged through their content being posted elsewhere. Until they start looking into online piracy more, they might not realize how damaging it is to their business. They may even be surprised to find out their content is being stolen.
What Can Businesses Do to Stop This?
Businesses can take a proactive approach and use a service that offers piracy protection. The service will carefully monitor the content for the business and search to ensure it’s not being distributed in any form elsewhere on the internet. If anything is found, the service will make sure it is taken down immediately.
In some cases, the business owner might be able to also use the information from the service to sue the website that was hosting their content without permission. This depends on a lot of factors but can help the business owner recoup their lost profits due to the piracy.
Even if online piracy hasn’t appeared to make a significant impact on your business yet, contacting an anti-piracy company to learn more about what could happen or what is happening that you don’t know about yet can help. Take the time to talk to them about how to stop online piracy and protect your business assets today.