Content writing as a profession is quite a new emergence. There are a lot of freelance content writers in the world today who make a living writing copy or web content for website owners. Why content and why is it such a big deal? “Content is King” is the new B2B marketers’ rallying call.
Business owners have realized that they can drive sales by establishing a website where they have beautiful and engaging content that has the power to attract new readership and hopefully new sales.
Everyone visits the world wide web. 3.77 billion people on earth or 50% of the world’s 7.48 billion inhabitants use the Internet. 34% of the people in the world today are active mobile users.
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These astounding numbers show us the reason the world of marketing and sales is now focusing on content marketing.
The Path To Finding Better Writers
Most companies are now employing content marketing strategies which include articles,blogs and website content.
The challenge that companies face today is that there are few freelance content writers who can create the kind of content potential customers can connect with and which compels the page visitors to take some action that culminates in some economic profit for the company.
So you are planning to engage the services of a terrific freelancer to create the content your prospects want?
Read on to discover the qualities that all great freelance writers have so that you are better able to hire the professional who meets your specific needs.
It goes without saying that a good writer possesses outstanding English language writing skills. Avoid writers who make grammatical mistakes-you will be able to tell from the way they write the sample copy. You should hire a writer who has the mindset of a wonderful story teller as such are able to put across the amazing story of your company and its products in a way that is compelling.
A good content writer has remarkable researching skills,digging up information that is meaningful and relevant for your website. They have a keen understanding of how SEO works. All experts in the field unanimously agree that great content is about three things-SEO,SEO and SEO! Hiring awesome content writers is the equivalent of hiring a team of SEOclerks.
Hire ‘SEOclerks’ who are both flexible and creative. Good content writers have the uncanny ability to switch across the different content categories without trouble,maintaining consistency in quality. Competent freelance writers will strive to understand what your business is about and what its aims are and will write up top level quality that helps you grow your sales as well as your business.
It is now time to initiate the recruitment process which will get you the SEO article writer that you seek.