How To Create Luxury Logos For Luxury Resorts?
There are increasing number of people who want to be closer to nature, make physical activity and at the same time, be a part of the culture that they have visited while staying in luxury resorts. Agencies that are specializing in adventure vacations will need a logo that can do more than just standing out from the crowd. It is integral for the logo to also inspire trust and convey sense of exploration.
For any luxury resorts and other travel agencies out there, the following points can help them design their logo and attract more.
Tip number 1. Customers – having an understanding of target or ideal customer is the most integral aspect of having an appealing and attractive logo. Keep in mind that any effective logos always start with clear understanding of people who purchase the kind of service or product that the company is selling.
More precise description of ideal customer has better likelihood of making an outstanding logo.
Tip number 2. Color – the colors used by luxury resorts in creating their logo is vitally important in conveying the right message for their marketing materials in online, print, clothing and several other merchandise. As what concluded in general color theory, if you want to convey sense of optimism, freedom and joy to your logo, then it is recommended to choose orange after all, this serves a great pick for travelling in natural environments as well. Orange works well in blue, brown and green, the colors of water, earth and plants.
Tip number 3. Pair orange with purple – the color of reflection, intuition and royalty could create striking yet, an elegant logo which can be ideal for luxury resorts. Colors such as red and blue are generally not the ideal choices for making use of the primary logo for adventure travels. Blue is typically seen as official, staid and cold while red conveys passions but also represents danger and anger.
Tip number 4. Proper use of fonts – logos typically include the company’s tagline or its name. Those who are seeking to convey adventure, excitement and strength, ideally use font that has a contemporary typeface. In addition to that, modern fonts are also conveying style and strength and seen as assertive, chic and progressive. A sense of luxury can be achieved by Italizing the font.
Tip number 5. Symbols – logos using representative shapes and graphics compared to literal ones allow clients to have deeper and more personal connection to it. For luxury resorts that do specialize in specific activities such as parasailing, hot air ballooning or even rain forest excursions, the use of silhouette on the image can be effective.
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